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Water view of a boat tour with a skyline in the background.

Project: Mariposa Cruises

Product: Listen NAVILUTION
Location: Toronto, Canada


As a corporate event and sightseeing company, Mariposa Cruises had limited resources to devote to personalizing tours for foreign language visitors. Nevertheless, the company wanted to keep engaging and delighting its customers and needed innovative answers to questions about the best ways to create experiences that attracted key foreign language markets. In addition, the solutions had to be flexible and adaptable so that stories could be refreshed with ease to keep up with Toronto’s ever-changing skyline.

To maintain its leadership position in the market and support a culture focused on making guest experiences memorable, Mariposa Cruises collaborated with Listen Technologies Creative Services to produce premium tours delivered via GPS commentary solutions.


To differentiate itself in the local market, Mariposa Cruises invested in a more robust customer experience with Listen Technologies. The company had its sightseeing tours rewritten to capture Toronto’s skyline, landmarks and seascapes in ways that are now entertaining, engaging and accessible to domestic and international travelers alike. Using wireless receivers and headsets to select their tour of choice, passengers are free to roam around vessels without limitation.

These enhancements enabled Mariposa Cruises to better connect to international tour wholesalers looking for premium tours for their customers. New partnerships generated increased ridership in its first season with the company’s newly introduced tours.


The Mariposa Cruises team launched its tours in English, French, Spanish and Mandarin. Seeing the continued growth and demand for foreign language experiences, management continues to make foreign language commentary a priority. The company is expanding its language offerings to include German and Japanese. Mariposa Cruises has also invested in staff training so that crewmembers can answer any questions guests may have about the commentary.

System Components


Mariposa Cruises, the largest hospitality cruise operator in Toronto, had been offering English-only tours in one of the most multicultural cities in the world. The company invested in a strategy to grow its sightseeing business by making significant improvements to its customer experience.