Skagway Street Car Company had a requirement to migrate its growing live guided narration to a more automated, multi-language commentary solution for its global cruise line customers. To solve the problem, management needed to transform its tour delivery to a more innovative technical platform that offered reliability, flexibility and future scalability. It also required flexible tour commentary solutions that could move to new buses being acquired at the time. Portability was an important factor in the decision-making process.
Skagway Street Car Company moved the internal creative process for scripting tours into the hands of AudioConexus. This move enabled Skagway Street Car to collaborate with Creative Services to better position the company for growth, where storytelling is strategic and creates much more emotional resonance with people.
Two tours were created in seven languages, highlighting key topics of interest and sharing stories, both past and present about the “gateway to the fabled Klondike gold fields.” The company migrated to this new platform in just 3 months, and now delivers dramatically higher levels of customer service for passengers.
Passengers listen to tour commentary using wireless receivers and headsets, giving Skagway Street Car the flexibility required to move commentary systems efficiently to where they’re needed most. This has had a significant impact on time savings.
By deploying on portable GPS commentary solutions, Skagway Street Car Company transformed its business, opening new doors to foreign language markets and strengthening industry partnerships by integrating professional narration, music and sound effects and optimizing automation and reliability. In addition, premium content enabled Skagway Street Car to directly address the unmet needs of cruise lines – the availability of high-quality foreign language experiences.
As a result, Skagway Street Car developed a more consistent, service-minded approach to meet the growing demands of foreign language visitors. By taking on an automated, proactive role in servicing the cruise lines, the company eliminated language barriers for its employees, customers, and partners. By increasing its ability to connect with passengers, Skagway Street Car reduced costs, increased ridership and boosted revenues.