Problem: St. Kitts is an idyllic island, perfect for sun-seeking tourists—but destination marketing groups, local officials, and tour operators were missing out on the full tourism opportunity. Major cruise lines, carrying thousands of passengers per ship in the Caribbean each year, were passing by St. Kitts as a port of call, a loss of hundreds of thousands of tourists per year.
Solution: The delegation knew they had to step up to the challenge and accommodate the needs of cruise lines. The port authority committed to a $48 million project to build new berths and expand facilities in their ports. Tour operators installed an advanced audio tour system from Listen Technologies with capacity for multi-language tours, each tailored to the vehicle in use and the sights along the tour. “Now the experience is seamless,” says Hites, who had worked with Listen Technologies before for his railway tour in Alaska. “Whether you’re listening in German, Spanish, French or Mandarin, the experience is the same. And the sound quality is incredible.” No more clunky systems, no more awkward translating, and no-one left out.
Result: Ports of call by major cruise lines and total visitors to the island have increased by over 20%. St. Kitts is now expecting 1.1 to 1.6 passengers per year in 2021 and 2022. Tour operators have seen increases in ticket sales up to 300 percent. Within three months of the launch of the Navilution system by Listen Technologies, the Scenic Railway has purchased new engines and built additional train cars to support demand. Visitors love the experience, posting 5-star reviews to tell the story of St. Kitts as a not-to-be-missed experience.
Listen Navilution® Wi-Fi delivers GPS-triggered audio directly to visitors’ smart devices, no internet required. Connect up to 1,000 passengers with our multilingual global solution. Increase ridership faster, attract new customers and deliver cinematic experiences while removing operational barriers.