Il suono conta

11/01/2011
Scritto da Ascolta squadra

Se chiedi come migliorare una presentazione, il primo suggerimento che potresti ricevere è "aggiungi un elemento grafico o un effetto". Poiché il software di presentazione è migliorato nel corso degli anni, l'attenzione agli elementi visivi ha eclissato l'audio. Siamo stati così distratti da fantastici effetti di transizione che abbiamo dimenticato di assicurarci che tutti possano sentire.

Gli studi condotti nelle aule hanno rilevato che gli studenti nell'ultima fila perdono il 30% di ciò che dice l'istruttore. Ciò è allarmante poiché molte aziende e riunioni di vendita si tengono in sale polivalenti di dimensioni equivalenti.

Sforzarsi di ascoltare è stressante e frustrante. Diventa più facile solo sintonizzarsi. Lo stesso studio ha scoperto che quando il suono è adeguatamente amplificato in una stanza:

• L'attenzione migliora

• Aumenta l'interazione e la partecipazione

• Lo stress è ridotto

• La ritenzione migliora

Questo non vuol dire che le immagini non siano importanti. In effetti, la combinazione di vedere e ascoltare è di gran lunga il metodo di comunicazione più efficace. Un altro studio ha rilevato che tre giorni dopo un evento, le persone conservavano il 10% di ciò che avevano ascoltato da una presentazione orale, il 35% da una presentazione visiva e il 65% da una presentazione visiva e orale.

Il suono colpisce gli ascoltatori in quattro modi chiave, secondo Julian Treasure, presidente della Sound Agency, un'azienda che fornisce consulenza alle aziende di tutto il mondo su come utilizzare il suono. Se vuoi saperne di più, guarda questo breve clip dal suo discorso TED del 2009.

Cosa ne pensi: il suono è importante? Gli aspetti visivi della preparazione per una presentazione o una sessione di formazione a volte richiedono più pianificazione e preparazione rispetto all'audio?

Per maggiori dettagli sull'impatto del suono e alcune idee pratiche su tali impatti guarda in ListenPoint.

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