Next-Gen Auracast™ Assistive Listening Technology Comes to Vue Cinemas Through Auri™
Listen Technologies, a leading provider of advanced wireless listening solutions for 28 years, and Ampetronic, a global leader in hearing loop systems, announced that Vue, the U.K.’s largest cinema operator, is installing Auri™ in its cinemas throughout the U.K. and Ireland.
Auri™ is the Auracast™ broadcast audio-based assistive listening system that Listen Technologies and Ampetronic co-developed to make venues and public spaces more inclusive.
The assistive listening system has been rolled out across 20 Vue cinemas. Together, the venues account for more than 28% of admissions across the circuit – giving
The installation is part of Vue’s ongoing commitment to delivering the very best big screen entertainment for its customers; combining premium comfort and cutting-edge technology for the ultimate customer experience.
Auri™ makes the magic of cinema accessible to everyone
Vue wanted to install an Auracast™ based assistive listening solution to provide more inclusive and personalized audio experiences for moviegoers in its cinemas. It selected Auri™ because of the system’s exceptional audio quality, extremely low latency, reliability, and ease of use.
Auri™ is a BYOD (bring your own device) solution for guests who have hearing loss and anyone who wants to hear clearer, more intelligible venue audio. In cinemas where Auri™ is available, patrons with Auracast™ enabled hearing aids, Cochlear implants, headphones, or earbuds can select a broadcast stream and receive the audio directly in their compatible devices.
Dedicated Auri™ receivers are available if guests do not have Auracast™ enabled devices or prefer to borrow a device. They can access audio broadcasts with the receiver and listen via connected headphones or earbuds. 
Auri™ can also deliver audio description to visually impaired patrons. Additionally, it can support individuals with neurodiversity who may prefer a quieter or less distracting cinema experience.
Narinder Shergill, General Manager at Vue U.K. & Ireland, said: “From next-generation seating to the latest premium large-format experiences, we’re constantly working with the best in the industry to make cinema more accessible, immersive, and enjoyable for everyone.
“Partnering with Ampetronic | Listen Technologies to install Auri™ is the next step on that journey, helping to remove barriers and deliver crystal-clear audio to every seat. It means audiences can focus on what matters most: deeper connections, bigger emotions and unforgettable moments that stay with them long after the credits roll.”
Alongside Auri™, other recent innovations at Vue include Ultra Lux, the cinema’s most spacious and comfortable recliner seating; EPIC by Vue, its premium large-format screens powered by HDR by Barco laser projection and immersive Dolby Atmos sound; and Vue Your Way, its U.K.-first retail concept designed to create a faster, more convenient, and personalized cinema visit.
Auri™ is easy to install and manage across large, multi-screen spaces
Auri™ is easy and quick to install. The system does not require retrofitting or costly facility upgrades and renovation downtime.
Auri™ transmitters broadcast venue audio to an unlimited number of receiving devices within a broad range. The transmitters are available in white or black to blend with the aesthetics of a space and they can be mounted on walls or ceilings to optimize reach.
Auri™ can be installed alongside existing assistive listening systems to complement and extend accessibility. Cinema operators can use Auri™ Manager, a Windows® software, to easily configure and manage Auri™ transmitters and receivers across the Vue network.
Auracast™ broadcast audio is the future standard for public venue accessibility
“This installation of Auri™ in Vue Cinemas marks a major milestone in the adoption of Auracast™ technology within the cinema industry. As one of the first large-scale deployments of Auracast™ in cinemas, it demonstrates how next-generation assistive listening technology can be seamlessly integrated into entertainment venues,” said Craig Davey, national sales manager U.K. & Ireland, Ampetronic | Listen Technologies.
“The rollout highlights Vue’s commitment to improving accessibility and offering a more convenient and personalized listening experience. It also showcases the growing momentum behind Bluetooth LE Audio and Auracast™ as the future standard for public venue accessibility.”
Other venues in the U.K. featuring the Auri™ system include the University of Oxford, Brighton Station, Everyman Theatre, and Birmingham Hippodrome. As adoption of Auracast™ enabled devices such as hearing aids, headphones, and earbuds increases, demand for Auracast™ in venues and public spaces is expected to rise.
By installing Auri™ across its cinemas, Vue is offering future-ready assistive listening that enhances patron experiences and ensures and extends audio accessibility for everyone.
