Young dark-haired woman and her daughter about 8 or 9 listening to audio with different headsets, sitting on a tour trolley with wooden benches, open air sides, and other tourists, two older women, laughing in the background.

Smart Technology Makes Smart Tourism

What’s smart about smart tourism?  Smart tourism occurs where tourism meets technology, an opportunity that most travelers today are not only embracing but demanding. Tour operators around the world are responding with ever-increasing technology options in their tours that include the desire for a Bring-Your-Own-Device (BYOD) culture. According to a UN World Tourism Organisation report,…