Two woman on the stairs of a boat tour listening to their smart phone

Millennials Want Their BYOD: Smart Devices are the New Heartbeat of the Tour Experience

There’s a significant demographic shift occurring in markets around the world. Millennials, loosely defined as the generation born between 1980 and 2000, represent the largest generation to date, making up 31.5 percent of the world’s population. By 2030, it’s expected that they will make up 75 percent of the American workforce. “I personally look at…