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Implementing Auracast™ products is a significant step toward enhancing accessibility, boosting engagement, and enhancing the visitor experience. However, the real impact happens after installation, when your staff, guests, and community can easily discover, connect, and enjoy the system. This blog post outlines some different strategies to help your venue maximize success after your Auracast™ products are installed.
Installing the hardware is just the first step. Whether you’ve installed Auri™ (powered by Ampetronic | Listen Technologies) or another Auracast™ solution, the technology only delivers its full value when people know it’s available and understand how to use it. The benefits can be lost if guests don’t recognize or can’t access the system easily. The goal is for everyone who enters your venue to see, understand, and easily use Auracast™ products and for staff to feel confident promoting and supporting it.
Clear signage (which can be created using our free Assistive Listening Signage (ALS) Generator to ensure compliance), well-trained staff, and consistent communication can transform an installation into an opportunity to enhance every guest’s experience and provide a service your venue can confidently promote.
Following these steps helps ensure Auracast™ is accessible, easy to understand, and delivers a better guest experience. You can find additional information and resources on the Bluetooth® Venue Success Page.
1. Ensure Access for All Visitors
Ensure a Standard Quality Public Broadcast audio stream for all Auracast™ enabled devices, such as hearing aids, cochlear implants, earbuds, or headphones, can connect seamlessly. Making sure your location meets all technical requirements for a smooth listening experience.
2. Register Your Location
Sign up with the Bluetooth® SIG to use the Auracast™ trademark and gain access to promotional opportunities. Also, register your location on Google Maps so visitors can easily find your Auracast™ broadcast.
3. Display Auracast™ Signage
Provide clear, visible signage around your location, including entrances, counters, and seating areas, so guests can quickly identify Auracast™ availability. You can also create compliant signs using our free Assistive Listening Signage (ALS) Generator tool.
4. Prepare Your Team
Train staff on Auracast™ receivers (such as Auri™) and BYOD (Bring Your Own Device) options. Equip them with simple talking points to help visitors enjoy the assistive and immersive audio experience.
5. Market Auracast™ to Your Community
Highlight Auracast™ on your website, app, social media, and event listings. Collaborate with your installer, distributor, or the Bluetooth® SIG to showcase your venue’s commitment to accessible, high-quality audio.
Auracast™ goes beyond audio technology; it’s a dedication to accessibility, inclusion, and delivering a superior listening experience for all guests. Making that dedication a reality means taking proactive steps: guiding your visitors, empowering your staff, and consistently promoting Auracast™.
By implementing the strategies outlined above, you can increase adoption, reduce barriers, and establish your venue as an accessible, forward-looking business that welcomes everyone.
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast™ word mark and logos are trademarks owned by Bluetooth SIG, Inc. Any use of such marks by Listen Technologies Corporation and Ampetronic is under license. Other trademarks and trade names are those of their respective owners.
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