Isn’t it fun to exceed expectations? Every year we have with InfoComm’s AV Week. And this year (October 17-23, 2010) I hope will be a repeat with even more AV professionals getting involved. AV Week is really just an excuse to show pride in what you do every day. But it does force you out of your comfort zone. Because it’s all about educating others about the value of AV, talking to people unfamiliar with our industry, local officials, students, potential customers. And it’s also very rewarding. InfoComm members tell us they like having the spotlight on them for a change since they’re often behind-the-scenes. They tell us it creates good will and business opportunities.