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Exhibiting at InfoComm is a key sales and marketing initiative for us at Listen Technologies. We know we are not alone in the investment of time and resources we make to prepare for the show. We also know that many exhibitors will invest in a sound system for formal presentations and to attract passers-by. We’re in audio, right?

If you are considering such an approach are you prepared with what you are going to say, and more importantly, will they really hear it?
A trade show floor is not a place of calm and quiet but a place of crowds, noise and hustle and bustle. Noise levels on a trade show floor can push to 80 – 90 decibels – equal to the sound of heavy machinery or street traffic.
It’s a wonder that we manage giving an effective and engaging presentation over that kind of noise.
There are many reasons why I love what I do at Listen, but one of the main reasons is that we have a solution that is absolutely perfect for this environment. Our tour group solution is a great way to deliver a personal enriched listening experience in an otherwise hectic, noisy environment.
This solution can accommodate groups of any size and its mobility allows you to walk your sales reps, distributors, and clients through your booth and deliver your message at the same time – directly into their ear. No more shouting or repeating messages.

Here’s a short video that gives a great overview of how it works.

Over the years this solution has been embraced – InfoComm uses it for its First Timer’s Tour, and AV Technology Tours. We’ve loaned systems on the fly to other manufacturers for press conferences and customer presentations.
Here’s what some have had to say about their experiences:
“As an editor, I’m often invited to an exhibitor’s booth for a press conference,” said Kirsten Nelson, editor at Systems Contractor News. “I attended one in 2009, where they used a personal audio system to talk to the editors and I couldn’t believe the impact it had. I thought, why doesn’t everyone do this? If the topic is important enough to hold a press conference it’s important enough to make sure the message is heard.  Until I had the experience I didn’t know what a difference a listening system could make.”
“You know all too well the challenge of being the presenter in an InfoComm booth and speaking to 12-15 people at the same time,” commented Tom Peters, VP Integrated Media Systems. “We used your system and instantly, each person in the group could hear, understand and appreciate what the host was trying to communicate. The system worked flawlessly.”
Three separate ListenTALK receivers in a row with different group names on each display screen.
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