If you could increase your business up to 20% by doing one simple thing, would you do it?
Inclusion has become one of the major values in modern society. We provide drivers tests in multiple languages. There are buttons to automatically open doors. We even provide pet life insurance. Yet, there’s a very important accommodation many businesses are neglecting.
The US Census (census.gov) is an analysis of our population of over 300 million, and it gives statistics on different ethnic and minority groups to help us better understand the needs of our citizens. There is one group whose percentage of the population eclipses any “minority” group in the US, yet seldom are accommodations available for their needs. Not only that, this particular demographic will typically embrace any businesses who would include one simple and relatively inexpensive need.
Did you know that 1 in 5 people worldwide suffers from measurable hearing loss? 1 in 5. That’s 20%. Compare that to the approximately 0.17% of the population who have impaired mobility. Additionally, the needs of the hard-of-hearing are covered by Federal Law under the Americans with Disabilities Act. Fortunately, there is an easy and relatively inexpensive way to include your customers with hearing loss.
By law, any venue in which audio amplification is integral to the use of the space, assistive listening MUST be provided. That means if you are a convention center, sports arena, movie theater, or any public space that uses a public address system you need to provide assistive listening devices. The most common assistive listening systems use either radio frequency (RF) or infrared (IR) to broadcast audio to a receiver that your customer checks out during their visit. And although required by law for many venues, it can be cumbersome to use–no one knows where to check out receivers, and when they do find them, the receivers don’t work or have broken headsets.
A better, more inclusive system lets your customer decide how they utilize your assistive listening system. Modern hearing aids can pair to smartphones via Bluetooth allowing hard-of-hearing customers to listen to audio through their own phones. What if you could deliver your own, custom audio content directly to them, on a device they already have in hand?
Enter Listen Technologies’ Combo Compliance Systems. Combo Compliance systems include the federally mandated assistive listening solution of your choice, whether it’s RF, IR, or Hearing Loop, and combines it with a powerful WiFi system that streams audio directly to a person’s smartphone via a free app that you customize, and they download. Now, you can not only satisfy ADA assistive listening requirements, you can enhance your customer experience by providing high-quality audio content streamed directly to your customer anywhere in your business. And with approximately 2.5 billion smartphones in use today, you get a tremendous return on investment. Combo Compliance systems are easy to install, and the WiFi servers can be connected to your existing wireless network by your own IT professional.
With Listen Technologies’ Combo Compliance systems in place, you are actively inviting 1 in 5 people, 20% of the population, into your business with a simple and inexpensive solution.
Contact one of our assistive listening experts today at 1.800.330.0891.