• Loading…

Some say success in the restaurant business is hard to come by. But like any other business, branding can be the play that cinches the game. Just ask the folks at Smooth’s Sports Grille in Long Beach, California, who got a winning assist from Listen Technologies.

With a taste for fine cuisine and a love of the game – baseball, hoops, football, rugby and more – the restaurant’s owner stepped solidly into the 21st century, installing 27 plasma televisions – 26 50-inch, and one 65-inch – along with six 8-foot projectors. They also have two cases of Listen personal wireless audio receivers that enable patrons to tune in to their favorite color commentary and instant replays while enjoying the catch of the day.
According to Banquet Manager, Robyn Joyce, there are always multiple games and multiple stations tuned in. With the Listen solution, what could have been a cacophony of sounds is simply the muted hustle bustle of any busy restaurant.
The system, designed by Listen dealer A-Vidd Electronics, has proved a great move for the establishment. The earpieces are widely used (by request) and have become a great selling point. They are wildly popular though Smooth’s does not advertise them at all. “It’s all word of mouth,” says Joyce.
Offering something for each segment of their market, Smooth’s is a little bit fine dining, a little bit sports bar and grille, with an undefeated record for foodies and sports fans alike, thanks to adding Listen Technologies to the team.
Three separate ListenTALK receivers in a row with different group names on each display screen.
Sign up for our newsletter

We would love to deliver valuable insights right to your inbox once a month.

Happy smiling woman working in call center
How can we help?

We would love to answer your questions, provide you with a detailed quote, or send you more information.

Subscribe to Newsletter