blog-target-fieldFifty-eight architects and one lucky teen toured Target Field in Minneapolis today. InfoComm International and its members put together an informative presentation for the architects then led them on a behind-the-scenes AV technology tour of the 4-month-old stadium. It was our most successful Lunch & Tour ever. Minnesota architects are awesome, and boy do they love their stadium!

They learned about the planning that went into installing 600 displays in and around the stadium - weatherized and mounted by Chief. They learned about the IPTV system which enables "targeted" advertising throughout - a huge money maker for the stadium.

They got a better understanding of the value of the video control room installed by Alpha Video. They also got to see the Champion's Club where tickets go for $275. Some even got on the field.

Thanks to our sponsors who made it possible: Chief, Crestron, Kramer and Sonic Foundry. And of course, Listen Technologies. The architects were able to hear the tour thanks to the Listen tour gear. Listen's reps at Excellence Marketing were extremely helpful and even offered to ship the gear back for InfoComm. Thanks!

We're already getting positive feedback on the tour along with a few suggestions for how it could be improve, "serve beer." What is it about a baseball field that makes you want to eat peanuts and drink some beer?

And the lucky teen and huge Twins fan who snuck into the tour with his father (an architect) made it all worthwhile when he shared with his dad that, "It was the best day of his life."

On to Vancouver at the end of September for a tour of the Vancouver Convention Centre.

Thank you Kyle Larson for providing photos for this slideshow.