“As an editor I’m often invited to an exhibitor’s booth for a press conference. I attended one in 2009, where they used a personal audio system to talk to the editors and I couldn’t believe the impact it had. I thought, why doesn’t everyone do this? If the topic is important enough to hold a press conference it’s important enough to make sure the message is heard.  Until I had the experience I didn’t know what a difference a listening system could make.”